Animation surrounding industry as a highly active industry needs to continue to inject its original source. And China's animation peripheral industry is just lack of distinctive peripheral products. Therefore, we should be committed to the animation brand characteristics and animation peripheral product varieties characteristics.
The characteristic of cartoon brand mainly refers to the characteristics of cartoon characters and stories injected into our country. Chinese culture is extensive and profound. Many cartoon characters and stories in foreign countries are drawn from Chinese classical culture, such as Kung Fu Panda, Hua Mulan, don't think about games, etc. We can use the unique Chinese culture to develop animation brands with strong Chinese characteristics, and make full use of the brand effect to actively promote the prosperity of animation surrounding industries.
The characteristic of animation peripheral products means that the animation peripheral industries can be fully combined with the secondary and tertiary industries to continuously expand the types, Let animation enter people's life.. the combination of animation peripheral industry, manufacturing industry and construction industry is no longer limited to manufacturing decorations, but also can penetrate into food design, decoration design fans can decorate their houses into the appearance of comics. Food manufacturers can take the food in animation as the prototype to manufacture food design animation theme restaurants and animation theme hotels. And the virtual products around animation should not only be limited to online games and mobile applications, but also can develop innovative products, such as cartoon character concerts. Cosplay experience stores, so that customers can stay in the virtual world of animation to stimulate consumer desire.
The target market around animation should not be limited to children. The target population can be set according to the grading system. The anime peripheral products are stratified according to different ages, and then the consumer groups of different ages are investigated comprehensively and carefully. According to the investigation results, the production plan of the products is carried out first, and then the mass production is carried out.